4ps approach to boost commercial agriculture.

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dc.contributor.authorLule, Jeff Andrew
dc.date.accessioned2026-06-23T12:30:50Z
dc.date.available2026-06-23T12:30:50Z
dc.date.issued2017-11-28
dc.descriptionNewspaper article
dc.description.abstractWith the 4Ps approach, farmers are regarded as partners and not as beneficiaries. This means they are involved in decision-making and negotiations. For a partnership to be effective, one must have a shared vision and dream, and most cases, there is a market gap to be addressed, such as a need for vegetable oil.
dc.identifier.citationLule, J. A. (2017). 4ps approach to boost commercial agriculture. New Vision.
dc.identifier.urihttps://bdears.busitema.ac.ug/handle/123456789/6518
dc.language.isoen
dc.publisherNew Vision
dc.title4ps approach to boost commercial agriculture.
dc.typeArticle
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