East African Community2023-08-012023-08-012015East African Community. (2015). Jamafest 2015: “unleashing economic potential of cultural and creative industries in the EAC”. East African Communityhttps://doi.org/10.60682/t32e-2h28Jamafest festival reportJamafest is an acronym for Jumuiya ya Afrika Mashariki Utamaduni Festival, the Kiswahili rendering for the EAC Arts and Culture Festival which aims to promote regional sociocultural integration through arts and culture by providing a platform to showcase culture as a primary driver of regional integration. It is envisaged to be held biennially and hosted by Partner States rotationallyenJamafest 2015:“unleashing economic potential of cultural and creative industries in the EAC”Other