Manishimwe, Wilson2026-07-012026-07-012026-05-21Manishimwe, W. (2026). Why reputation is a strategic asset for an organisation. Daily Monitor.https://bdears.busitema.ac.ug/handle/123456789/7078Newspaper ArticleIn today's world reputation travels faster than official statement. A customer can have a bad experience in the morning, post about it in the afternoon, and by evening, thousands of people have already formed an opinion about the organisation.enArticle