Lule, Jeff Andrew2026-06-232026-06-232017-11-28Lule, J. A. (2017). 4ps approach to boost commercial agriculture. New Vision.https://bdears.busitema.ac.ug/handle/123456789/6518Newspaper articleWith the 4Ps approach, farmers are regarded as partners and not as beneficiaries. This means they are involved in decision-making and negotiations. For a partnership to be effective, one must have a shared vision and dream, and most cases, there is a market gap to be addressed, such as a need for vegetable oil.enArticle