Busharizi, Paul2026-04-162026-04-162026-02-16https://bdears.busitema.ac.ug/handle/123456789/1353Newspaper ArticleFor three decades, Uganda's coffee story has been told as a triumph of liberalisation. The state retreated from direct marketing. Private exporters flourished. Volumes climbed to roughly seven million 60kg bags annually. The sector became more efficient and competitive. That reform worked. But liberalisation solved the efficiency problem; it did not solve the value problem. In a global coffee economy worth hundreds of billions of dollars annually, the real constraint has never been how much we grow; it is where we sit in the value chain.enArticle