The Product Branding On Organization Performance In Uganda (Case Study: Ntake Bakery)
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Date
2024
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Busitema University
Abstract
The Bakery industry was one of the sectors of the economy of Uganda that was exploiting the
influence of branding to achieve competitive advantage in the marketing of its products. The
Bakery industry has seen a steady growth over the years, of which most of the major industry
players manufacture their own products and supplement their production with imports from their
international partners. This has increased the competition in the industry and in some cases brought
about unfair competition due to the influx of fake products like bread in the market.
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The Product Branding On Organization Performance In Uganda (Case Study: Ntake Bakery). (2024). [Research Report]. Busitema University.