Department of Economics

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The Product Branding On Organization Performance In Uganda (Case Study: Ntake Bakery)
(Busitema University, 2024) Olebo John
The Bakery industry was one of the sectors of the economy of Uganda that was exploiting the influence of branding to achieve competitive advantage in the marketing of its products. The Bakery industry has seen a steady growth over the years, of which most of the major industry players manufacture their own products and supplement their production with imports from their international partners. This has increased the competition in the industry and in some cases brought about unfair competition due to the influx of fake products like bread in the market.